Assistant Executive – Trade Representative

Pwani Oil Products Limited is a manufacturing company founded in 1985 and based in Mombasa, Kenya, specializing in various consumer goods.

The Assistant Executive – Trade Representative will be tasked with increasing sales volumes, generating revenue, and ensuring optimal product availability and visibility within their designated sales territory. This role involves consistently meeting daily sales targets and strategically managing product placement in various retail outlets, including dukas, beauty shops, and pharmacies.

1. Achieve daily sales targets and drive sales volumes across the assigned route.
2. Ensure products are readily available, visible, and well-positioned in all retail outlets.
3. Cultivate strong relationships with retailers to foster brand loyalty and improve sales performance.
4. Introduce and promote new product developments (NPDs) effectively, gathering timely feedback.
5. Implement in-store merchandising, point-of-sale material (POSM) placement, and activation plans to enhance visibility and sell-out.
6. Accurately capture sales data, stock levels, and market insights using the Sales App.
7. Adhere to company values, ensuring compliance, ethical conduct, and responsible management of trade floats and company assets.

1. 2–3 years of experience in field sales, route-to-market execution, or retail distribution within the FMCG sector.
2. Demonstrated strong selling, negotiation, and relationship-building skills.
3. Solid understanding of retail environments and merchandising standards.
4. Must possess a valid driving license with a minimum of 2 years of driving experience.
5. Proficiency in using Sales Apps and Microsoft Office tools.
6. A customer-centric, proactive, and results-oriented mindset.
7. Diploma in Sales & Marketing, Business Administration, Commerce, or a related field.
8. Familiarity with the specific region of operation.