Sacco Senior Marketing Officer

Co-op Consultancy is a business advisory arm of the Co-operative Bank group, providing strategic guidance and support to various organizations, including SACCOs.

The primary goal of this Senior Marketing Officer role is to establish and lead the SACCO’s marketing department, directly contributing to its overall growth targets. The position encompasses a blend of strategic marketing planning, business development efforts, brand management, and communication responsibilities, requiring practical execution skills.

1. Develop and implement an annual marketing and business development plan aligned with the SACCO’s strategic goals.
2. Translate strategic growth objectives into measurable marketing initiatives.
3. Create strategies to attract new members and strengthen relationships with existing ones.
4. Support the growth of deposits, savings, lending, investments, and other approved SACCO products and services.
5. Identify new market segments, member groups, institutions, employers, and strategic partnership opportunities.
6. Conduct market intelligence, competitor analysis, and monitor emerging trends in the SACCO and financial services sectors.
7. Advise management on product positioning, differentiation, and market expansion opportunities.
8. Establish measurable marketing targets and monitor performance against key performance indicators.
9. Develop and maintain a strong, consistent SACCO brand identity.
10. Ensure consistency in the use of the SACCO’s corporate identity, messaging, and communication materials.
11. Increase the SACCO’s visibility and reputation within Nairobi and other target markets.
12. Develop campaigns that clearly and professionally communicate the SACCO’s value proposition.
13. Develop and manage the SACCO’s social media and digital marketing strategy.
14. Manage official social media channels, ensuring regular, relevant, and professional content.
15. Develop digital campaigns for member acquisition, engagement, and retention.
16. Monitor social media performance, engagement, and reach.
17. Respond appropriately to public engagement and escalate complaints or sensitive matters through proper channels.
18. Stay updated on emerging digital marketing platforms, tools, and technologies.
19. Coordinate and, where appropriate, personally undertake the design and production of promotional materials like posters, brochures, and flyers.
20. Produce digital advertisements, social media graphics, corporate presentations, and marketing content.
21. Develop campaign materials for SACCO products and services.
22. Prepare member communication and promotional content.
23. Coordinate photography, video, and other visual content, including using external service providers when specialist expertise is needed.
24. Support the planning and execution of AGM, member education, marketing, recruitment, and promotional events.
25. Develop campaigns and activities to improve member engagement.
26. Support member acquisition initiatives in workplaces, institutions, professional groups, and other target markets.
27. Promote financial literacy and awareness of the SACCO’s products and services.
28. Establish appropriate marketing metrics and dashboards.
29. Track customer/member acquisition, campaign performance, engagement, and conversion.
30. Prepare periodic marketing performance reports for the CEO and Board.
31. Use data and market feedback to improve marketing effectiveness and return on investment.
32. Maintain an appropriate marketing database and records.
33. Monitor the SACCO’s online reputation.
34. Support timely and appropriate communication with members and prospective members.
35. Coordinate with management on public-facing communications.
36. Ensure marketing communications comply with applicable laws, regulations, and SACCO policies, including consumer and data protection requirements.
37. Support management in business development initiatives.
38. Participate in strategic planning and implementation activities.
39. Develop and maintain appropriate marketing policies, procedures, and operating plans.
40. Advise the CEO on emerging marketing opportunities and risks.
41. Undertake other duties as reasonably assigned by the CEO.

1. A relevant degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
2. Professional qualifications in marketing or a related discipline are an added advantage.
3. At least five years of experience in marketing, preferably within a SACCO, Co-operative, bank, microfinance institution, fintech, or other financial services environment.
4. Demonstrable experience in digital marketing and social media management.
5. Practical competence in graphic design and content creation tools.
6. Experience developing and implementing marketing campaigns.
7. Strong business development and customer/member acquisition skills.
8. Strong written and verbal communication skills.
9. Good analytical and reporting capabilities.
10. Knowledge of the Kenyan financial services/Co-operative sector and its operating environment.
11. Ability to work independently and take ownership of the marketing function.
12. Strong interpersonal, networking, and relationship-management skills.
13. Creativity, initiative, and commercial awareness.
14. Ability to work with limited supervision while maintaining appropriate accountability.
15. High integrity, professionalism, and confidentiality.
16. A demonstrable record of achieving measurable marketing or business growth results.