Digital Marketing Manager

Suqafuran is an online marketplace in Kenya that aims to connect Eastleigh businesses with customers across the country.

This role involves creating and executing comprehensive digital marketing strategies to boost brand awareness, expand online communities, generate leads, and acquire new users. The successful candidate will play a pivotal role in establishing Suqafuran as Kenya's leading online marketplace by driving its digital presence and engagement.

1. Develop and execute digital marketing campaigns to build brand awareness and trust.
2. Position Suqafuran as the leading marketplace connecting Eastleigh businesses with customers across Kenya.
3. Ensure consistent branding across all digital platforms.
4. Plan, execute, and optimise campaigns across various digital channels including Google, Facebook, Instagram, TikTok, LinkedIn, and YouTube.
5. Manage paid advertising campaigns to maximise reach and return on investment.
6. Track campaign performance and continuously improve results.
7. Develop engaging content for social media, including graphics, videos, success stories, and promotional campaigns.
8. Manage and grow Suqafuran’s online communities through regular interaction and engagement.
9. Work with content creators and influencers to expand brand visibility.
10. Design marketing initiatives to increase seller registrations, buyer registrations, website traffic, app downloads, and active platform usage.
11. Develop referral and promotional campaigns to encourage user growth.
12. Monitor key marketing metrics such as website traffic, conversions, engagement, customer acquisition cost, and return on advertising spend.
13. Prepare regular performance reports with recommendations for improvement.
14. Work closely with sales, product, and customer support teams to ensure marketing campaigns align with business objectives.
15. Build partnerships with influencers, business associations, media outlets, and other strategic partners.

1. Bachelor’s degree or diploma in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
2. Minimum of 3 years’ experience in digital marketing or brand management.
3. Experience marketing digital platforms, e-commerce businesses, or online marketplaces is an added advantage.
4. Strong understanding of digital advertising, social media marketing, SEO, email marketing, and content creation.
5. Excellent communication and presentation skills.
6. Strong analytical and problem-solving abilities.
7. Creativity and innovation in campaign development.
8. Proficiency in Google Analytics, Meta Business Suite, Google Ads, and other digital marketing tools.