Trade Sales Representative – Cement

This position is for a Trade Sales Representative specializing in cement products. The successful candidate will be responsible for expanding the customer base, achieving sales targets, and fostering strong relationships with both existing and potential clients. The role requires regular field visits to various construction sites and hardware outlets to generate sales and identify new market opportunities. The representative will also be involved in negotiating sales agreements, managing customer orders and payments, and addressing inquiries to ensure high customer satisfaction. Additionally, the role includes identifying cross-selling opportunities within the company's product range and maintaining accurate sales records.

1. Identify, prospect, and acquire new customers.
2. Drive cement sales volumes to consistently achieve assigned sales targets.
3. Build and maintain strong relationships with existing and prospective customers to generate repeat business and referrals.
4. Conduct regular field visits to construction sites, hardware outlets, and other potential customer locations to generate sales.
5. Identify new market opportunities and develop strategies to increase cement sales and market penetration within the assigned territory.
6. Negotiate sales agreements and follow up on customer orders, deliveries, and payments.
7. Identify cross-selling opportunities across the company’s product portfolio.
8. Address customer inquiries and complaints promptly to enhance customer satisfaction and retention.
9. Maintain accurate customer databases, sales pipelines, and field visit records, and submit regular sales performance reports.

1. Hold a Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
2. Possess at least 2–3 years of proven experience in field sales, preferably within the cement, building materials, construction, or FMCG industry.
3. Demonstrate a proven ability to meet sales targets, develop customers, and build strong relationships.
4. Exhibit strong communication skills, a robust work ethic, initiative, and a positive attitude.