Marketing Officer

The Safal Group is a manufacturing company founded in 1958, based in Nairobi, Kenya.

To lead the brand and marketing strategy for the Safal Building Systems portfolio, driving market leadership, brand equity, and commercial growth across Kenya. Working cross-functionally, this role translates strategic vision into impactful campaigns, robust route-to-market execution, and targeted events that strengthen market presence and engage key built environ.

1. Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint.
2. Develop and roll out brand toolkits, product knowledge training and technical content that equip the sales and agent network to sell with confidence.
3. Work with Product teams and the Sales function to translate brand strategy into merchandising, POS and digital assets that drive off-take.
4. Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales.
5. Develop sales presenters, launch content and partner events to prepare agents and sales teams ahead of launch.
6. Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets.
7. Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches.
8. Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input and customer/specifier insight.
9. Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised.
10. Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval.
11. Work with Finance to align budgets for each promotion and all related costs.
12. Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback and available data to judge effectiveness.
13. Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning.
14. Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification and other regional business units, plus external agencies, research partners, event organisers and media houses — gathering input and delivering work aligned to shared objectives.
15. Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel and Agents.

1. Minimum academic qualification: Bachelor’s Degree in Marketing, Business, Engineering or a related field
2. Qualifications as an added advantage: Postgraduate marketing qualification (e.g. CIM)
3. General work experience (years): 5-7 years in Marketing, with at least 2 years in a brand or marketing leadership role
4. Specific to the position (level/discipline/years): Strong grounding in brand strategy, digital marketing and campaign management, ideally within Building Materials, Construction or a related B2B/industrial sector
5. Industry: Marketing exposure within a B2B or technical industry with strong distribution and channel networks
6. Hands-on experience running digital marketing, content and marketing analytics across multiple channels
7. (Essential) Deep expertise across brand strategy, digital marketing and the sales process
8. (Essential) Strong stakeholder and agency management skills
9. (Essential) Strong analytical and data-driven decision-making skills
10. (Essential) Proficiency in marketing analytics, digital platforms and performance reporting
11. (Essential) Strong leadership and people management skills
12. (Desirable) Solid project and campaign management skills
13. (Desirable) Excellent communication and storytelling skills
14. (Desirable) Strong planning and organising skills
15. (Desirable) High on initiative, with the ability to manage ambiguity in a fast-changing market