Product Innovation Manager – Local Brands

L’Oréal is a global leader in beauty, operating in 140 countries across five continents. The company manages 35 international brands, including well-known names like Kiehl’s, Lancôme, and Maybelline New York, focusing on driving beauty innovation worldwide.

As the Product Innovation Manager for Local Brands, you will be responsible for overseeing the entire product innovation lifecycle, from concept development to successful market launch. Your primary goal will be to translate local consumer behaviors and market trends into commercially viable beauty products. You will work closely with the Brand Business Lead and collaborate with Research & Innovation teams to ensure that product pipelines are relevant and meet local market needs.

1. Identify high-potential local market opportunities by converting consumer insights into actionable innovation briefs.
2. Partner with Research & Innovation teams to evaluate formula feasibility, packaging, and business potential, integrating Augmented Beauty and sustainable design practices.
3. Develop commercial business cases for new product launches, defining volume forecasts, pricing strategies, and profitability targets.
4. Direct the creation of comprehensive 360-degree launch toolkits across digital, point-of-sale, and media channels to ensure distinctive brand expression.
5. Manage complex cross-functional launch schedules, resolving operational bottlenecks to meet go-to-market milestones.

1. Demonstrated curiosity for local culture and a sharp instinct for commercially viable beauty concepts.
2. Ability to translate consumer behavior and market trends into clear product opportunities.
3. Capability to shape compelling product concepts from initial ideation through to launch execution.
4. Strong business acumen, including understanding financial viability, pricing logic, and volume forecasting to validate business cases.
5. Proven track record of aligning marketing, R&I, and commercial teams around shared project milestones.
6. Eye for distinctive brand identity and multi-channel creative storytelling.