Relationship Manager – Youth Banking

Equity Bank Kenya Limited is a prominent financial institution established in 1984, specializing in Banking & Financial Services. Headquartered in Nairobi, Kenya, the bank focuses on providing a wide range of financial solutions.

The Relationship Manager for Youth Banking is tasked with expanding the youth banking portfolio by acquiring new customers, strengthening existing primary banking relationships, and encouraging digital service adoption. This position involves forming strategic partnerships within youth-focused ecosystems, providing relevant financial solutions, and increasing sustainable deposits, quality lending, and overall revenue. The manager is also responsible for supporting young customers throughout their financial journey, ensuring sound portfolio quality, adhering to responsible banking practices, and delivering excellent customer experience.

1. Develop and implement strategies to acquire, activate, and expand the youth banking portfolio, fostering sustainable primary banking relationships and deposit growth.
2. Enhance customer engagement, retention, and relationship depth by offering customized banking solutions that meet the evolving financial needs of young clients.
3. Boost digital onboarding, adoption, and active use of mobile banking, digital wallets, and self-service channels through targeted campaigns and customer interaction.
4. Promote responsible lending to young entrepreneurs, creators, and gig economy participants, ensuring sustainable portfolio growth within established credit policies and risk appetite.
5. Forge strategic alliances within the creator economy, entertainment, sports, entrepreneurship, and technology sectors to broaden market reach and identify new business opportunities.
6. Create initiatives to convert youth income streams into stable deposits, transaction flows, and primary banking relationships.
7. Increase the uptake of cards, bancassurance, savings, investments, and other relevant financial products to deepen customer relationships and grow non-funded income.
8. Design customer lifecycle strategies to facilitate the transition of youth customers into broader retail, SME, and mainstream banking offerings as their financial needs and earning capacity evolve.
9. Enhance the capabilities of branch teams and Relationship Managers through targeted coaching, product knowledge training, and sales enablement to improve youth customer acquisition, engagement, and portfolio growth.
10. Ensure responsible customer acquisition and portfolio expansion by adhering to KYC, credit, fraud prevention, consumer protection, and conduct requirements, while maintaining portfolio quality.

1. Bachelor’s degree in Business Management, Finance, Commerce, Marketing, or a related field.
2. Relevant professional qualification(s) in banking or financial services.
3. 6 to 8 years of experience in retail, SME, or relationship banking, with an advantage for youth, digital, or creative sector exposure.
4. Proven track record in relationship management within retail, SME, or business banking, demonstrating deposit and lending growth.
5. Strong understanding of retail, SME, and relationship banking products.
6. Proficiency in credit judgment and portfolio quality management for non-traditional income profiles.
7. Expertise in digital banking adoption and customer lifecycle management.
8. Demonstrated sales leadership, coaching, and branch enablement skills.
9. Customer-centric mindset with a strong focus on achieving results.
10. Ability to influence and collaborate effectively across branches, Credit, Risk, and Digital teams.
11. Fluency in digital banking and a data-driven approach to portfolio management.
12. Experience in coaching, influencing, and executing campaigns across a branch network.
13. Understanding of the youth, creator, and gig economy.
14. (Nice to Have) Master’s degree in Business Management, Finance, Commerce, Marketing, or a related field.
15. (Nice to Have) Membership in a recognized professional body relevant to banking, insurance, or financial services.