Business Development Executive

You will sell integrated B2B solutions that combine hardware, software, and data-driven services — Smart Solar Dryers, FarmShield IoT, and the FarmCloud platform. In your first six months, you will focus primarily on cooperatives and mid-tier agro-processors, expanding to NGO programmes, county governments, and other institutional buyers thereafter.

1. Identify, engage, and close new B2B customers — with a primary first-6-month focus on cooperatives and mid-tier processors, expanding to NGOs, county governments, and other institutional buyers
2. Manage the full sales cycle from prospecting to close
3. Conduct discovery sessions, product demos, and solution presentations
4. Develop account-penetration and territory strategies
5. Own and maintain an active, well-documented CRM pipeline
6. Track deal stages, next actions, and forecast accuracy
7. Provide structured weekly pipeline updates
8. Ensure disciplined follow-up and conversion tracking
9. Translate customer needs into tailored technical-commercial proposals
10. Work with technical, agronomy, and engineering teams to align solutions to client requirements
11. Support pricing, proposals, and negotiation processes
12. Build relationships with key institutional and enterprise decision-makers
13. Represent Synnefa in client meetings, demos, and field visits
14. Capture market feedback to inform product and commercial strategy
15. Attend late-stage demos where required to support closure
16. Conduct a formal CRM-based handover to Customer Success
17. Document all commitments, expectations, and deal context
18. Support onboarding alignment between the client and the Customer Success team
19. Flag upsell, renewal, rent-to-own compliance, and risk indicators early
20. Ensure a smooth transition from sales to implementation and adoption