Digital Marketing Manager

MOGO Auto Limited is part of Eleving Group, an international fintech company operating in sixteen countries across three continents. We are a world-class, reliable, and internationally trusted partner, expanding access to finance in Kenya to promote upward social mobility. Our portfolio encompasses a range of financial products, including car financing, motorcycle financing, tuk-tuk financing, electric motorcycle financing, logbook loans, and vehicle financing.

Since entering the Kenyan market in 2019, we have financed over 100,000 vehicles and served over 50,000 satisfied customers. In June 2024, our new motorcycle financing issuances surpassed the 230 million Kenya shilling mark. 

Our growth is attributed to a focused market growth strategy, a strong emphasis on data and technology, and robust risk management structures. We process loan requests within 24 hours and offer flexible repayment terms of up to 60 months.

Our mission is to provide convenient and affordable financing solutions to our customers, backed by a lowest price guarantee. 

MOGO is one of the few financial companies globally that finances cars of any age, brand, or model. We empower our customers to choose vehicles from trusted dealerships through our user-friendly online car portal. 

Mogo Auto Limited recently signed a commitment letter with Development Finance Corporation (DFC), for a $10 million loan to finance electric vehicles in Kenya. 

Our goal is to facilitate upward social mobility across Kenyan communities by providing innovative and sustainable financial solutions. We strive to build mutually beneficial partnerships with our customers, helping them find the best deals and guiding them through the purchasing process. 

Join us - you'll love working in a collaborative and non-bureaucratic environment that is fun yet stable and sustainable.

The Digital Marketing Manager will own Mogo's digital marketing strategy end-to-end terms, from demand generation and paid media to CRM, organic growth, and performance reporting. This role bridges marketing execution with product and commercial objectives across all business lines.

The successful candidate will sit as a direct report to the Head of Product & Marketing, ensuring digital execution is fully aligned to product and commercial strategy across all four active product lines.

• Own and execute paid media strategy across Google, Meta, and TikTok for all product lines.
• Lead SEO and SEM, ensuring Mogo ranks for high-intent fintech and asset finance keywords in Kenya.
• Manage email and SMS automation workflows covering lead nurture, onboarding, and retention.
• Set up and own digital attribution and analytics using GA4, Meta Pixel, and custom dashboards.
• Collaborate with Product Managers on campaign briefs and landing page optimisation per product.
• Manage digital agency relationships and quarterly budget allocation
• Deliver weekly and monthly reporting on CAC, ROAS, conversion rates, and channel ROI.

Education:

• Bachelor’s degree in marketing, Business, or a related field.

Experience:

• 5+ years of digital marketing experience, with at least 2 years in a senior or managerial role.
•   Proven track record managing paid budgets of KES 1 million or more per month.
• Hands-on expertise in Google Ads, Meta Ads Manager, and at least one CRM or ESP platform.
• Strong analytics capability in GA4, Looker Studio, or equivalent.
• Background in fintech, FMCG, or financial services preferred.

With us you will:

Feel Good:

A competitive salary

• A friendly and dynamic work environment
• An excellent well-being program:
• Health insurance (after probation period)
• Pension scheme (after probation period)
• Active social life and events

Win:

Fast results without the friction of bureaucracy

• Great victories due to the transparency of the company and its goals
• Bonuses and awards for the great work
• Participate in victory celebrations with your co-workers

Grow:

Together with an intelligent team

• Yourself and the company with the established feedback culture
• Your knowledge with training possibilities