Commercial Performance Manager

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs).

The role owns Performance management of the Premium Spirits portfolio, Distribution targets (ND), SIT (Sales in Trade), Shipment, DFC (Distributor Forward Cover), and JUCP (Joint Up Customer Plans) across both IPS (International Premium Spirits) and Reserve, ensuring every activity, investment, and customer plan translates into measurable growth.

1. Lead daily tracking of Performance Management, SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve for opportunities and insights
2. Lead weekly and monthly tracking of Distribution (ND), SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve (Commercial Performance Dashboard pack)
3. Lead weekly building blocks and purchase plans tracking
4. Ensure insights are translated into actionable interventions
5. Weekly and monthly tracking of Reserve Division Performance
6. Lead DLT (Divisional Leadership Team) discussion on performance highlighting opportunity areas and track actions agreed upon
7. Actively supervise and manage JUCPs across IPS and Reserve
8. Conduct impact assessments measuring commercial and brand outcomes in line with our controls framework
9. Coordinate with Customer Marketing team to ensure Reserve Team fully briefed on activities, co-ordinate outlet selection, and ensure outlets submitted to Commercial Operations on time
10. Lead divisional budget ownership and PO processes for International Premium Spirits and Reserve
11. Implement strong governance rigor across Divisional BTL activities and JUCPs

1. Undergraduate Degree or equivalent experience in relevant field
2. Demonstrated ability in a similar role
3. Proven track record to lead daily performance management across multiple portfolios
4. Strong commercial and financial competence with a Return on Investment driven mentality
5. Sophisticated analytical and reporting skills (Excel/BI tools)
6. Strong capability in customer activity management and JUCP tracking
7. Leadership presence with accountability, rigor, and influencing skills