Marketing Manager

Big Square is a Kenyan casual dining restaurant chain established in 2012, operating 11 branches across Nairobi and Mombasa. They also introduced the PIZZA MOJO brand in 2015.

This role involves leading the marketing efforts for Big Square, focusing on strategic planning, brand development, and revenue generation. The manager will translate marketing initiatives into tangible sales growth, customer acquisition, and retention. A key aspect will be overseeing digital marketing performance, including social media, targeted advertising, and various digital customer engagement platforms.

1. Develop and implement comprehensive marketing strategies, campaigns, and promotions that align with Big Square's business, brand, and revenue goals.
2. Drive sales growth by effectively converting marketing initiatives into measurable revenue, increasing customer acquisition, and enhancing customer retention.
3. Oversee the performance of digital agencies, manage social media presence, execute geo-targeted advertising, and handle WhatsApp/bulk messaging and other digital customer engagement programs.

1. Hold a Bachelor's degree in Marketing, Business Administration, Sales, Communications, or a related field.
2. Possess a professional qualification in Marketing or Sales (advantageous).
3. Demonstrate proven experience in managing digital marketing campaigns and collaborating with external agencies.
4. Have experience in FMCG, F&B, hospitality, retail, or other consumer-facing businesses (advantageous).
5. Show a track record of successfully translating marketing activities into measurable sales and revenue growth.
6. Be experienced in managing digital and social platforms, influencer collaborations, activations, and relevant campaigns.
7. Exhibit strong analytical and reporting skills, with the ability to interpret commercial data and provide actionable recommendations.