Senior Marketing Officer

The Senior Marketing Officer at Kimisitu Sacco is responsible for fostering sustainable growth in membership and business through targeted initiatives in business development, marketing, sales, and member engagement. This position involves leading the acquisition of new member organizations and individual members, promoting the uptake of BOSA and FOSA products, enhancing member retention and reactivation efforts, establishing strategic partnerships, and supporting market expansion. The role also includes providing daily leadership to Relationship Officers and Sales Agents, utilizing market and performance insights to improve commercial outcomes and deliver greater member value.

1. Identify and convert new member organizations and prospective members within designated markets and sectors, executing targeted acquisition initiatives to meet growth targets.
2. Drive the uptake of BOSA and FOSA products by identifying member needs, developing sales opportunities, supporting cross-selling, and following up on leads to achieve assigned targets.
3. Explore and pursue opportunities to expand the SACCO’s presence and market share in specific sectors, guided by market intelligence, customer insights, and competitor analysis.
4. Monitor member activity and engagement to identify dormancy and attrition risks, implementing targeted retention, reactivation, and engagement initiatives, and ensuring timely follow-up and reporting on dormant accounts.
5. Cultivate and maintain productive relationships with member organizations, their representatives, and key stakeholders to deepen penetration, increase member engagement, and support sustained business growth.
6. Identify, develop, and support strategic partnerships that broaden market access, enhance the member value proposition, and create opportunities for membership, product uptake, and business growth.
7. Plan and execute targeted marketing campaigns, member education forums, AGMs, and regional activations to support acquisition, product awareness, member engagement, and retention.
8. Coordinate SACCO events from planning to execution, ensuring adherence to agreed objectives, budgets, timelines, and stakeholder requirements, and conducting post-event surveys and reports.
9. Coach, supervise, and monitor Relationship Officers and Sales Agents, providing direction on prospecting and sales activities and tracking performance against targets.
10. Track and analyze membership, sales, product uptake, retention, reactivation, campaign, and partnership performance, providing timely management reports and recommending corrective actions.
11. Ensure consistent application of the SACCO brand across all marketing materials and member-facing activities, and ensure proper planning and utilization of marketing assets and resources.
12. Provide guidance on the implementation of relevant membership and marketing policies and support the Marketing & Business Development Manager in departmental planning, budgeting, and execution.
13. Perform any other duties as assigned.

1. Bachelor’s degree in Marketing, Communication, Business Administration/Management, Commerce (Marketing), Entrepreneurship, or an equivalent qualification.
2. Minimum of five (5) years of relevant experience in marketing, business development, or sales.
3. At least three (3) years of experience in a supervisory or team leadership role within sales or business development.
4. Membership with a relevant professional body (e.g., MSK, CIM).
5. Proficiency in computer applications and experience using CRM and ERP systems.
6. Relevant experience in a SACCO, bank, or other financial institution.
7. Strong communication and presentation skills.
8. Strategic thinking with strong analytical ability.
9. Leadership and team development capability.
10. Negotiation and stakeholder management skills.
11. Commercial acumen and results orientation.