Channel Development Coordinator

The British Council is a global organization focused on cultural relations and educational opportunities, scaling digital English learning and assessment solutions for employers, governments, and partners worldwide. Its products assist organizations with recruitment screening, learning and development, career progression, and talent management. The British Council aims to be the world authority in high-quality English language teaching, learning, and assessment.

The Channel Development Coordinator will join the British Council's Work/Online Proposition team, which is expanding digital English learning and assessment solutions globally for various organizations. This team integrates customer insights, proposition and product development, and commercial delivery to ensure solutions are market-ready, well-positioned, and supported by effective sales tools. The Proposition team is part of English and Exams, which facilitates access to education and work opportunities through English language learning and UK qualifications, aiming to break down cultural barriers. In this position, the coordinator will be instrumental in converting proposition strategy into tangible commercial outcomes, encompassing support for go-to-market initiatives, creation of sales support materials, involvement in bids and partner engagements, and utilizing customer and sales team feedback to refine market alignment and commercial success.

1. Build and maintain strong relationships with Sales colleagues, key stakeholders, and nominated accounts, utilizing Key Account Management plans to achieve commercial and impact targets.
2. Collaborate with Proposition senior managers and Sales and Network colleagues to research and develop go-to-market plans for priority markets.
3. Monitor and report on market, customer, and stakeholder trends to identify business development opportunities and threats, proposing appropriate responses.
4. Provide subject matter expertise to Sales teams for developing high-quality, competitive, and customer-focused proposals that deliver commercial returns and cultural relations impact.
5. Support partner negotiations and agreement signing, working closely with Sales and Marketing teams to ensure initiatives have quality content, accurate costing, sound commercial and contractual terms, appropriate risk mitigation, and alignment with corporate priorities.
6. Monitor local market information, customer insights, and feedback to maintain the British Council’s commercial competitiveness and professional reputation, recommending solutions for remedial action.
7. Build effective relationships with Proposition, Sales, Marketing, and Product teams to maintain an up-to-date understanding of market developments and priorities.
8. Contribute to the planning and implementation of promotional campaigns, marketing materials, playbooks, frameworks, PR, and outreach activities for channel partners.
9. Participate proactively in internal working groups and peer networks to understand current and prospective propositions and apply these insights to business development.
10. Identify opportunities to improve channel development through new promotional, marketing, PR, and outreach initiatives.
11. Make evidence-based recommendations to Proposition, Sales, and Marketing teams, including potential return-on-investment analysis, to secure necessary commitment and resources.
12. Contribute to monitoring and evaluating channel partner feedback, identifying service improvement opportunities and proposing plans that respond to business needs and potential threats.
13. Support risk mitigation in accordance with British Council corporate policies and frameworks.

1. Hold a degree in Business, Sales, Marketing, or a related discipline.
2. Demonstrate written and verbal proficiency in English, as British Council systems and global processes operate in English.
3. Possess experience in managing stakeholder relationships.
4. Have demonstrable experience of using customer insight to identify opportunities for product and/or service improvement.
5. Have experience working in a global organization.
6. Possess experience contributing to successful tender responses and pricing strategies.
7. Arabic language skills are an advantage.
8. Experience working with clients and partners, particularly in the corporate sector, is desirable.
9. Knowledge of the British Council E&E product portfolio is a plus.
10. Demonstrable experience in creating a successful engagement strategy for a global client group is desirable.
11. Experience working in online learning/assessment or SaaS, particularly in an Agile environment, is an advantage.