Technical Sales Team Lead

Stratostaff specializes in designing, implementing, and managing workforce solutions for various staff complements, enabling clients to concentrate on their core business operations.

The Technical Sales Team Lead position is a full-time role based in Nairobi, requiring a Bachelor's degree and 4-6 years of experience in sales and business development. The successful candidate will be responsible for developing and executing sales strategies, identifying new market opportunities, and leading a team to achieve sales targets for industrial products, engineering services, and technical training. This involves monitoring market trends, managing sales pipelines, and ensuring consistent revenue generation.

1. Develop and implement annual, quarterly, and monthly sales strategies aligned with company objectives.
2. Identify new markets, industries, and business opportunities for products and engineering services.
3. Create strategies to penetrate manufacturing plants, industrial facilities, utilities, and mining companies.
4. Identify major projects related to industrial automation, equipment upgrades, and plant maintenance.
5. Lead business development to increase sales of industrial products, engineering services, and technical training.
6. Maintain a strong sales pipeline for consistent revenue generation.
7. Monitor market trends, competitor activities, customer demands, and emerging technologies.
8. Supervise, mentor, and motivate the Technical Sales Team to achieve individual and departmental targets.
9. Allocate sales territories, customer accounts, and business development responsibilities.
10. Conduct regular sales meetings to review performance, pipeline progress, and opportunities.
11. Provide coaching on technical product knowledge, prospecting, negotiations, and sales closing.
12. Support junior sales representatives during customer meetings and technical presentations.
13. Monitor individual performance and implement improvement plans as needed.
14. Ensure team members maintain active customer pipelines and consistent follow-ups.
15. Promote teamwork, accountability, professionalism, and a performance-driven sales culture.
16. Identify training and development needs within the sales team.
17. Oversee and drive sales of the company's industrial products and technical solutions.
18. Ensure the sales team understands technical applications, features, and commercial benefits of products.
19. Identify opportunities for automation upgrades and industrial process improvements.
20. Lead the preparation and presentation of technical and commercial proposals.
21. Coordinate with the engineering team to develop suitable technical solutions for customers.
22. Support negotiations for high-value products, projects, and equipment supplies.
23. Develop strategies to increase product sales, repeat orders, and key account penetration.
24. Drive business development for engineering and technical services.
25. Identify organizations requiring engineering support, maintenance contracts, and automation solutions.
26. Pursue opportunities for industrial service contracts and engineering projects.
27. Coordinate with technical teams for customer assessments and solution development.
28. Oversee commercial development of engineering proposals and project quotations.
29. Follow up on project opportunities from inquiry to order confirmation.
30. Ensure effective handover of secured projects to relevant technical and execution teams.
31. Maintain strong relationships with key industrial customers for repeat engineering business.
32. Develop and maintain relationships with major industrial customers and strategic accounts.
33. Personally manage high-value and strategic customer relationships.
34. Conduct regular customer visits to identify business opportunities and understand challenges.
35. Engage senior decision-makers like factory managers, engineering managers, and procurement managers.
36. Ensure timely responses to customer inquiries, quotations, and complaints.
37. Monitor customer satisfaction and coordinate resolution of escalated issues.
38. Develop account management plans for major customers.
39. Identify cross-selling, upselling, and repeat business opportunities.
40. Represent the client professionally at meetings, exhibitions, seminars, and networking events.
41. Oversee preparation, review, and submission of sales quotations and commercial proposals.
42. Monitor the sales pipeline from lead generation to order conversion.
43. Ensure accurate maintenance of customer records and sales information in the CRM system.
44. Review pending quotations, outstanding opportunities, and sales forecasts.
45. Prepare weekly, monthly, quarterly, and annual sales performance reports.
46. Analyze sales performance and recommend corrective actions for unmet targets.
47. Monitor the profitability of sales transactions in consultation with management.
48. Conduct regular market research to identify emerging industrial needs and opportunities.
49. Monitor competitor products, pricing, services, and market positioning.
50. Identify new industries and geographical markets for business expansion.
51. Gather customer feedback to inform product and service development.
52. Recommend new product lines, technical solutions, and strategic partnerships.
53. Provide management with regular updates on market conditions, sales opportunities, and risks.
54. Support the development of annual business plans and revenue projections.

1. Bachelor's degree in Electrical Engineering, Mechanical Engineering, Mechatronics, Instrumentation and Control Engineering, Industrial Automation, Electronics, or a related technical discipline.
2. A qualification in Sales and Marketing, Business Administration, or Business Management is an added advantage.
3. At least 4–6 years of relevant experience in technical sales, industrial sales, engineering business development, or a related commercial role.
4. At least 2 years of experience in supervising or leading a sales team is an added advantage.
5. Demonstrated experience in achieving sales targets and developing industrial customer accounts.
6. Practical understanding of industrial automation, engineering products, and technical services.
7. Strong proficiency in Microsoft Office and CRM or sales management systems.
8. Strong team leadership and people management skills.
9. Ability to set targets, monitor performance, and drive accountability.
10. Excellent coaching, mentoring, and staff development abilities.
11. Strong decision-making and problem-solving skills.
12. Understanding of industrial automation and engineering solutions.
13. Ability to translate technical requirements into commercially viable solutions.
14. Strong proposal development and commercial negotiation skills.
15. Understanding of industrial project sales and solution-based selling.
16. Ability to evaluate sales opportunities and assess commercial viability.
17. Strong prospecting and lead-generation skills.
18. Ability to develop and execute market penetration strategies.
19. Excellent presentation and business communication skills.
20. Strong networking and relationship management abilities.
21. Ability to negotiate and close high-value sales.
22. Strong analytical and reporting capabilities.
23. Ability to develop sales forecasts and monitor revenue performance.
24. Good planning, organization, and time management.
25. Results-oriented approach with a focus on profitability and sustainable growth.