Sales Director Africa (Sub Sahara)

The client is a company that provides a wide range of innovative equipment for various applications within the Chemical, Food, and Cosmetic industries.

The Sales Director will be a strategic and entrepreneurial leader tasked with analyzing market trends, managing sales performance using KPIs, and establishing local sales organizations. The primary goal is to deliver profitable growth while balancing regional market needs with global business objectives. The position requires extensive travel and close collaboration with both internal and external stakeholders.

1. Identify and expand into attractive market segments across key regional markets.
2. Develop and execute country-specific sales strategies to meet regional growth targets.
3. Build and maintain a strong market position for the company's products and solutions.
4. Identify, recruit, develop, and manage specialist dealers, distributors, and sales partners.
5. Achieve sustainable revenue growth through both direct sales and indirect channel partners.
6. Cultivate strong relationships with key end customers, understanding their needs and fostering long-term business opportunities.
7. Offer professional and technical sales support, especially for complex capital equipment and solutions.
8. Establish, recruit, develop, and lead high-performing local sales teams in target markets.

1. Hold a degree in Business, Economics, Natural Sciences, or a related field.
2. Possess over 10 years of sales experience, preferably in laboratory, scientific, or medical technology/equipment.
3. Have a minimum of 5 years of international sales experience, including omnichannel or distributor/channel partner management.
4. Demonstrate strong market experience in Sub-Saharan Africa, with established connections to customers, distributors, and business partners.
5. Proven leadership in managing and developing small to mid-sized sales teams, including virtual and geographically dispersed teams.
6. Exhibit strong strategic and commercial acumen, with a history of developing and implementing strategies that drive measurable revenue growth.
7. Be analytical and results-driven, proficient in using CRM, Excel, business intelligence tools, and KPIs for performance monitoring and identifying growth opportunities.
8. Be entrepreneurial, hands-on, and self-driven, with excellent communication and relationship-building skills, and a willingness to travel extensively across Sub-Saharan Africa.