Graphic Designer

Inkomoko is a high-growth, mission-driven social enterprise.

You start with the audience, objective, message and desired action, then recommend the format, build the creative direction and produce the final assets. You flag gaps in unclear briefs, explain your decisions, and use feedback and performance data to improve future work. You report to the Regional Communications Manager and work closely with the Campaigns Manager and Digital Media Manager across Inkomoko’s countries of operation.

1. Creative Thinking and Concept Development (20% time)
2. Translate campaign objectives, audience insights, research, data and written content into clear visual concepts.
3. Review briefs and ask questions to clarify the audience, message, objective and intended action.
4. Contribute visual ideas during campaign and content planning.
5. Develop moodboards, sketches, storyboards and concept options for campaigns and communications products.
6. Present concepts and explain choices related to layout, typography, imagery, hierarchy and format.
7. Turn complex information into accessible infographics, diagrams, carousels and visual narratives.
8. Use feedback and content performance to improve future design work.
9. Digital, Campaign and Editorial Design (45% time)
10. Design platform-specific and campaign assets, carousels, quote cards, data graphics, ads, thumbnails, for LinkedIn, Instagram, Facebook, X, TikTok, email, websites and paid digital campaigns.
11. Build visual identities and design toolkits for campaigns, report launches, events and thought-leadership content.
12. Design reports, fact sheets, presentations, proposals, one-pagers, brochures and event materials.
13. Create simple motion graphics, animated assets, video titles and graphic treatments for multimedia content.
14. Adapt designs across screen sizes, formats, dimensions, languages and country contexts, keeping hierarchy and meaning intact.
15. Create design variants for selected campaigns and work with the Digital Media Manager to compare performance and apply the findings.
16. Prepare final files for digital publication and print production, and work with printers, consultants and vendors on specs, proofs and outputs.
17. Brand Systems and Creative Quality (20%)
18. Apply Inkomoko’s visual identity consistently across digital and physical communications.
19. Build and maintain templates, component libraries and design systems that country teams can use without weakening the brand.
20. Review visual materials produced by colleagues, consultants and vendors, and provide clear design feedback.
21. Quality-check every asset before delivery.
22. Apply accessible design practices, including readable type, appropriate colour contrast, subtitles and mobile-friendly layouts.
23. Represent entrepreneurs and member communities with dignity, agency and accurate context.
24. Use approved visual assets and follow Inkomoko’s requirements for consent, licensing, attribution and responsible image use.
25. Keep the brand visually current while maintaining recognizable Inkomoko design elements.
26. Collaboration and Design Operations (15% time)
27. Manage multiple briefs, stakeholders, revisions and deadlines using the Communications team’s planning systems.
28. Work with writers and content leads early so that words and visuals communicate one coherent idea.
29. Work with the Social Media Coordinator to adapt creative work to different platforms and audience behaviours.
30. Collaborate with the Multimedia Producer on storyboards, title treatments, motion graphics and campaign visual direction.
31. Advise teams on design formats, production requirements, timelines, feasibility and creative trade-offs.
32. Communicate progress, changes, risks and potential delays clearly.
33. Keep file names, source files, versions, templates and archives organised, and package editable files for future adaptation.
34. Stay informed about design practices, platform changes, emerging content formats and relevant creative work from other organisations.

1. Experience: 3 to 5 years of professional experience in graphic design, brand design, visual communication or a related role.
2. Strategic thinking: Ability to connect design decisions to the audience, communication objective, message and desired action.
3. Concept development: Experience taking projects from the initial brief through concept development, feedback and final delivery.
4. Adobe Creative Cloud: Advanced ability in Illustrator, Photoshop and InDesign.
5. Digital design: Working ability in Figma and experience developing editable templates in Canva.
6. Responsive design: Ability to design content that works across desktop, tablet and mobile screen sizes.
7. Design fundamentals: Advanced grasp of typography, layout, composition, colour, hierarchy and information design.
8. Attention to detail: Ability to identify typographical errors, alignment issues, colour inconsistencies and technical specification mistakes before delivery.
9. Visual storytelling: Ability to translate complex information into simple and coherent visual structures.
10. Creative judgement: Ability to identify when a brief idea or format needs improvement and recommend a better approach.
11. Organisation: Ability to manage several projects, stakeholders, revisions and deadlines at the same time.
12. Print production: Experience preparing files for professional print production.
13. Design systems: Experience developing or maintaining brand guidelines, templates or design systems.
14. Accessibility: Working knowledge of accessible design practices, colour contrast, readable type and mobile-friendly layout.
15. Desirable skills are:
16. Experience using Adobe After Effects, Premiere Pro or another motion-design tool.
17. Experience designing data visualisations, reports or research publications.
18. Experience working with non-Latin scripts, including Arabic, Ethiopic or right-to-left layouts.
19. Photography, illustration or advanced image-retouching skills.
20. Practical experience using generative AI tools for ideation, image editing, versioning or workflow support, with sound judgement on consent, copyright, image ownership, accuracy and brand risk.
21. Experience working across several countries, languages or cultural contexts.
22. Experience in entrepreneurship, finance, social enterprise, development or purpose-led communications.
23. Knowledge of French, Arabic, Amharic, Kinyarwanda, Kiswahili or another language used across Inkomoko’s operations is an added advantage.
24. Key Competencies
25. Instils Trust: Delivers accurate work, follows through on commitments and communicates openly about progress and challenges.
26. Acts with Courage: Raises concerns, asks difficult questions and proposes better creative approaches when needed.
27. Makes Informed Decisions: Uses the brief, audience context, brand standards, performance information and stakeholder input to evaluate options and choose the approach that best supports the objective.
28. Pays Attention to Detail: Reviews typography, alignment, copy, data, image use, file specifications and visual consistency before delivery.
29. Collaborates Effectively: Works productively with writers, producers, programme teams, vendors and colleagues across different countries.
30. Improves Continuously: Responds constructively to feedback and actively develops their craft, systems and creative thinking.