Digital Marketing and Content Lead

Pearl Hospital provides 24/7 Level 4 healthcare, combining outpatient and inpatient services with advanced imaging, maternity, oncology, fertility, surgical and wellness care. Our work is grounded in clear principles that emphasize quality, compassion and reliable service for every patient we serve.

The Digital Marketing and Content Lead will be responsible for developing and executing the hospital's digital marketing and content strategies. This role involves managing the hospital's online presence across its website, Google Business Profile, and social media platforms. The successful candidate will create high-quality written, photographic, and video content, plan and manage digital campaigns, and coordinate content development with clinical and departmental teams. Additionally, the role includes monitoring campaign performance, preparing actionable reports, and managing online engagement while upholding patient confidentiality and professional standards.

1. Develop and implement the hospital’s digital marketing and content plans.
2. Manage the hospital's website, Google Business Profile, and social media platforms.
3. Create high-quality written, photographic, and video content.
4. Plan and manage digital campaigns.
5. Coordinate content development with clinicians and departmental teams.
6. Monitor campaign performance and prepare actionable reports.
7. Manage online engagement while maintaining patient confidentiality and professional standards.

1. Hold a Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
2. Possess at least two years of relevant professional experience.
3. Demonstrate strong skills in writing, photography, videography, and video-editing.
4. Have practical knowledge of social media management, SEO, website content management, digital advertising, and analytics.
5. Be capable of working independently and delivering measurable results.
6. Experience in healthcare or professional-services marketing is an advantage.
7. Must be willing to work on-site in Nyahururu.