Business Transformation Manager

M-KOPA is a FinTech company founded in 2011 that operates in Kenya, aiming to compete and grow in a dynamic market by providing pay-as-you-go solar and financial services.

This role offers the opportunity to be the strategic architect who shapes how M-KOPA Kenya competes, grows, and wins in an increasingly dynamic market. You’ll lead transformational initiatives that optimize product performance, sharpen competitive positioning, and drive operational excellence across M-KOPA Kenya. Combining product strategy, project management, market analysis, and customer intelligence, you’ll translate market insights into actionable strategies that deliver measurable business impact. You’ll work with talented cross-functional teams across Global Product, Marketing, Operations, Commercial, Sales, Retail, and Customer Care—serving as the strategic bridge between global product direction and Kenya market execution.

1. Product Lifecycle Management
2. Product Strategy & Planning
3. Developing comprehensive product strategies informed by market research, competitive intelligence, and customer insights
4. Creating and maintaining 12-month rolling product roadmaps aligned with business growth objectives
5. Defining product positioning strategies that differentiate M-KOPA in increasingly competitive markets
6. Leading product portfolio optimization to maximize market share and profitability
7. Product Development & Launch
8. Managing end-to-end product development from concept through launch
9. Coordinating product testing, pilots, and market validation activities
10. Orchestrating and collaborating with Customer Care, Retail, Marketing, Sales, and Smartphone teams to ensure seamless product implementation
11. Developing go-to-market strategies and launch plans for new products and features
12. Working with supply chain to engage OEM partners and suppliers to secure optimal product terms and specifications
13. Post-Launch Performance Management
14. Monitoring product performance metrics including adoption, revenue, margin, and customer satisfaction
15. Analyzing customer and DSR feedback to identify product improvement opportunities
16. Driving continuous product optimization based on competitive dynamics and market trends
17. Leading product lifecycle decisions including enhancements, phase-outs, and repositioning
18. Cross-Functional Product Leadership
19. Serving as primary product owner coordinating across Global Product, Marketing, Operations, and Commercial teams
20. Ensuring alignment between global product strategy and Kenya market execution
21. Advocating for Kenya market needs in global product development discussions
22. Facilitating product-related decision-making across organizational boundaries
23. Market Intelligence & Competitive Strategy
24. Competitive Intelligence
25. Establishing and maintaining systematic competitive monitoring processes across all relevant competitors
26. Conducting in-depth competitive analysis covering product offerings, pricing, promotions, and market positioning
27. Monitoring competitive threats and opportunities, providing early warning of market shifts
28. Developing competitive response strategies to counter threats and exploit competitor weaknesses
29. Assessing competitive landscape dynamics and their implications for M-KOPA’s strategy
30. Market Environment Analysis
31. Tracking and analyzing legislative changes, regulatory developments, and policy shifts affecting the business
32. Monitoring macroeconomic factors including FX trends, inflation, and their impact on product economics
33. Analyzing market trends, consumer behavior shifts, and technology developments
34. Identifying emerging opportunities and threats in the broader market ecosystem
35. Strategic Market Positioning
36. Developing proactive market strategies that anticipate competitive moves rather than react to them
37. Designing strategic positioning frameworks that create sustainable competitive advantages
38. Recommending market entry, expansion, or exit strategies based on comprehensive market analysis
39. Evaluating effectiveness of market strategies and adjusting based on performance data
40. Customer Intelligence & Insights
41. Customer Research & Profiling
42. Developing comprehensive customer profiles, personas, and segmentation frameworks
43. Conducting customer needs assessments, behavior analysis, and satisfaction tracking
44. Analyzing customer journey maps to identify pain points and opportunity areas
45. Researching customer preferences, purchase drivers, and decision-making factors
46. Advanced Customer Segmentation
47. Creating sophisticated customer segmentation models based on behavior, needs, and value
48. Developing targeted customer strategies for each segment
49. Mapping customer journeys for different segments to optimize touchpoints and experiences
50. Recommending segment-specific product, pricing, and marketing approaches
51. Customer-Centric Product Strategy
52. Translating customer insights into product selection and prioritization decisions
53. Ensuring product features and specifications align with customer needs and preferences
54. Validating market fit for new products through customer research and testing
55. Championing the customer perspective in all product and strategic decisions

1. Education
2. Bachelor’s degree in Business, Marketing, Economics, or a related field
3. MBA or Master’s degree in Business, Strategy, or Product Management preferred
4. Experience
5. 6-7 years of progressive experience in product management, strategy, business analysis, or related roles
6. Minimum 3 years’ experience in product lifecycle management or product strategy
7. Proven track record of driving business performance improvements through data-driven insights
8. Experience in competitive intelligence, market analysis, or strategic planning
9. Experience in FMCG, consumer electronics, telecommunications, or fintech sectors strongly preferred
10. Understanding of consumer product markets in Kenya or East Africa
11. Exposure to competitive market environments requiring strategic agility
12. Technical Skills
13. Advanced proficiency in data analysis and business intelligence tools (Excel, SQL, Power BI, Tableau)
14. Strong quantitative and analytical capabilities
15. Experience with product management frameworks and methodologies
16. Proficiency in market research and competitive analysis techniques
17. Financial modeling and business case development skills
18. Preferred Qualifications
19. Product management certification
20. Experience with brand management or category management in FMCG
21. Background in management consulting or strategic roles
22. Experience managing OEM or supplier relationships
23. Knowledge of pricing strategy and revenue optimization
24. What Sets You Apart
25. You’re a strategic thinker who sees around corners—you anticipate market moves rather than react to them
26. You’re equally comfortable in data analysis and in front of senior leadership—you can build the model and present the narrative
27. You understand that product strategy is ultimately about customers—you champion the customer perspective even when it’s inconvenient
28. You’re a skilled cross-functional collaborator who can align diverse teams without direct authority
29. You translate complexity into clarity—whether it’s competitive dynamics, regulatory shifts, or customer behavior patterns
30. You have the commercial instincts to connect product decisions to P&L impact and business outcomes
31. You’re proactive by default—you bring recommendations, not just analysis
32. You’re comfortable with ambiguity and energized by markets that don’t sit still