Marketing Associate

Halfpriced Books is dedicated to making quality books accessible to everyone. With extensive experience in the book industry, the company offers a wide selection of books at competitive prices, catering to those seeking bestsellers, classics, or rare finds.

The Marketing Associate will play a pivotal role in planning, executing, and monitoring both traditional and digital marketing initiatives aimed at enhancing brand visibility, driving sales growth, and engaging customers online and offline. This position bridges classic marketing techniques, such as event marketing, print advertising, and partnerships, with modern digital strategies including social media campaigns, email marketing, search engine optimization (SEO), and content marketing. The ideal candidate will be creative, organized, and passionate about books, possessing a strong understanding of marketing fundamentals, digital tools, and effective customer engagement tactics.

1. Develop and publish engaging content for digital platforms including the website, social media, and email newsletters.
2. Oversee and expand social media presence using tools such as Meta Business Suite and Hootsuite.
3. Monitor and report on digital marketing performance metrics using Google Analytics, Meta Insights, and email analytics.
4. Enhance website content for search engine optimization (SEO) to boost organic visibility.
5. Execute email marketing campaigns via platforms like Mailchimp, covering audience segmentation, content creation, and performance analysis.
6. Stay updated on digital marketing trends and propose new strategies for the company's online presence.
7. Organize and manage in-store promotions, book fairs, market events, community outreach, and reading campaigns to increase brand visibility and audience engagement.
8. Coordinate the design and distribution of print materials such as flyers, posters, and banners, working with designers and vendors.
9. Support public relations efforts, including drafting press releases and coordinating with media.
10. Establish and nurture partnerships with educational institutions, libraries, and community groups for events and collaborations.
11. Assist in the planning and execution of offline advertising initiatives like billboards and road signage.
12. Create innovative content that aligns with the company's mission and brand guidelines.
13. Ensure consistent messaging and visual identity across all marketing collateral.
14. Maintain an organized archive of marketing assets and campaign materials.
15. Conduct ongoing research into industry trends, customer behavior, and competitor activities.
16. Generate reports and provide insights to guide marketing strategies and decisions.
17. Collaborate closely with sales, customer service, and store teams to align marketing efforts with business objectives.
18. Coordinate with external vendors, including designers, printers, and event organizers, to successfully implement campaigns.

1. Hold a Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
2. Possess 1-2 years of experience in a marketing position, ideally within the retail, publishing, or events sectors.
3. Demonstrate a strong grasp of both traditional marketing strategies (e.g., print, events, partnerships) and digital marketing tactics (e.g., social media, SEO, email campaigns).
4. Be proficient in key marketing tools including Canva, Mailchimp, Google Analytics, and Meta Business Suite.
5. Exhibit excellent written and verbal communication capabilities.
6. Possess strong organizational and project management skills.
7. A genuine passion for books, literacy, and community engagement is highly desirable.
8. Be prepared to work flexible hours, including weekends, for events.
9. Capable of collaborating effectively with diverse teams and thriving in a dynamic work environment.
10. Committed to the company's mission of advancing literacy and providing affordable access to books.