Trade Marketing Intern

British American Tobacco (BAT) is a global leader in the tobacco industry, established in 1902 and operating in over 55 markets. The company manufactures cigarettes, serving a significant portion of the world's adult smokers.

The Trade Marketing Intern will offer essential support to the Trade Marketing & Distribution team, specifically covering operations in Somalia and Rwanda. This entry-level position is designed to help the intern build practical trade marketing capabilities by assisting with coordination, reporting, documentation, market follow-up, and execution tracking. The role operates within a dynamic and competitive commercial environment where priorities can shift rapidly, deadlines are stringent, and accurate information is crucial for timely business decisions. Success in this position requires strong organizational skills, meticulous attention to detail, responsiveness, curiosity, and the discipline to consistently complete assigned tasks.

1. Maintain accurate trade marketing trackers, activity calendars, action logs, and performance reports covering market execution, stock visibility, customer activity, competitive updates, and agreed follow-ups.
2. Support the preparation of weekly and monthly updates by collecting inputs, checking data quality, consolidating market feedback, and presenting information clearly for the Trade team.
3. Assist with coordination of trade marketing activities, including agency brief follow-ups, approval tracking, market requests, purchase order support, document filing, and confirmation of delivery against agreed timelines.
4. Prepare meeting notes, action trackers, presentation inputs, customer summaries, and briefing packs to support discussions with internal stakeholders, market teams, and external partners.
5. Follow up on assigned actions with internal teams, market contacts, and agency partners, escalating delays, gaps, or risks early so that the line manager has visibility of issues affecting delivery.
6. Monitor and organize basic market intelligence, including competitor activity, trade feedback, execution observations, and emerging issues that may affect brand visibility, availability, or customer engagement.
7. Support compliance with company processes by ensuring trade documents, approvals, claims, agency records, and activity evidence are complete, properly stored, and aligned with required standards.
8. Build practical knowledge of trade marketing, route-to-market execution, commercial systems, distributor ways of working, and customer engagement through active learning, feedback, and participation in team routines.
9. Contribute to a disciplined office operating rhythm by keeping files, trackers, and follow-up routines organized, current, and easy for the wider team to use.
10. Support ad hoc projects as may be assigned by the line manager.

1. Bachelor's degree (BA/BSc/HND).
2. Entry-level employee seeking to build practical trade marketing capability.
3. Strong organizational skills and meticulous attention to detail.
4. High level of responsiveness and curiosity.
5. Discipline to follow through on assigned tasks effectively.
6. Ability to plan daily work, prioritize urgent tasks, and communicate needs for support or clarification promptly.
7. Careful use of data, thorough detail checking before sharing updates, and maintaining confidentiality of commercial information.
8. Clear and professional communication skills for emails, meetings, trackers, and presentations.
9. Strong sense of ownership for assigned tasks, ensuring completion and keeping stakeholders informed of progress.
10. Proactive in seeking feedback, applying new learnings quickly, and building confidence in trade marketing systems, processes, and commercial routines.
11. Ability to handle competing priorities with discipline, ownership, and a positive, action-oriented approach.