Senior Brand Manager

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs).

The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP) —from planning and budgeting to execution and performance tracking.

1. Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.
2. Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape
3. Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization
4. Develop and lead the annual MBP aligned to business objectives
5. Define brand growth targets (volume, revenue, market share)
6. Identify key consumer segments and growth opportunities
7. Manage and optimize A&P (Advertising & Promotion) budgets
8. Track, analyze, and report MBP performance against critical metrics
9. Adjust strategies based on in-market performance and insights
10. Define and maintain brand positioning and identity
11. Build long-term brand equity and differentiation
12. Lead innovation pipeline (new products, packaging, variants)
13. Ensure consistency across all consumer touchpoints
14. Develop and implement coordinated marketing campaigns (ATL, BTL, Digital)
15. Lead creative development with agencies
16. Drive consumer engagement through activations and experiences
17. Ensure excellence in execution across channels
18. Collaborate with Sales, Finance, Supply Chain, and external agencies to ensure alignment on brand priorities and execution plans

1. Bachelor’s degree or equivalent experience in Marketing, Business, or related field
2. 6–10 years’ experience in FMCG/consumer marketing
3. Tried experience in brand management and campaign execution
4. Experience running budgets and delivering business results
5. Critical thinking and planning
6. Financial competence and budget management
7. Strong analytical and data interpretation skills
8. Consumer insight development
9. Project and collaborator management
10. Creativity and innovation mentality