Digital Marketing Officer

Incredo Finance is a company in the Banking & Financial Services sector, founded in 2014 and located in Nairobi, Kenya.

Incredo Access Solutions Ltd. is seeking a creative, innovative, and results-driven Digital Marketing Officer to join our team. The successful candidate will be responsible for developing and executing digital marketing strategies that strengthen our brand, enhance customer engagement, generate quality leads, and support the organization’s business growth objectives. If you are passionate about digital storytelling, social media, graphic design, and data-driven marketing, we’d love to hear from you.

1. Manage and grow the organization’s presence across Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
2. Design high-quality marketing graphics, promotional materials, and brand assets.
3. Create engaging and compelling digital content for campaigns, social media, and other communication channels.
4. Plan, launch, monitor, and optimize paid digital advertising campaigns to generate quality leads.
5. Track campaign performance and prepare analytical reports to measure marketing effectiveness.
6. Update, maintain, and optimize website content to ensure accuracy and relevance.
7. Develop and execute innovative digital marketing campaigns aligned with business objectives.
8. Capture, edit, and produce high-quality photos and videos for marketing and promotional purposes.
9. Enhance the organization’s online visibility, brand awareness, and customer engagement.
10. Stay informed on emerging digital marketing trends, tools, and best practices to drive continuous improvement.
11. Convert qualified leads into paying clients, contributing directly to business growth and revenue generation.

1. A Bachelor’s Degree or Diploma in Marketing, Communications, Digital Marketing, or a related field.
2. Proven experience managing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and similar channels.
3. Proficiency in Canva, Adobe Creative Suite, CapCut, or equivalent graphic design and content creation tools.
4. Practical knowledge of Meta Business Suite, Google Analytics, SEO principles, and digital marketing best practices.
5. Excellent written, verbal, and interpersonal communication skills.
6. Strong creativity, attention to detail, and the ability to manage multiple projects within deadlines.
7. A proactive attitude with excellent organizational and problem-solving skills.